OKHTEIN: Sisters Leading the Way in Transforming Fashion with Egyptian Heritage

23-05-10 ...

OKHTEIN is A Trademark That Blends Traditional Craftsmanship, Modern Art, and Social Impact

The Abdelraouf SISTERS, Aya, and Mounaz have made their mark in the fashion world by launching OKHTEIN, their revolutionary trademarked brand which they say represents who we are and how we've come to be where we are today. Their designs are categorized by their signature medieval motifs inspired by their heritage with a fresh modern edge creating masterfully crafted pieces favored by game changers in the social, fashion, art, and entertainment scene from Queen Rania n Jordan to Halle Berry, Gigi Hadid, Beyonce, and Kris Jenner.

Their goal? To create a new global fashion brand and revolutionize the fashion industry by creating a trademark that transforms traditional Egyptian metalwork and rekindled craftsmanship into high-end pieces of wearable art. While successful in business, their business has purposefully had a tremendous social impact by empowering and employing a large number of skilled men and women artisans who are essential to creation of the unique handmade pieces. 

Creating The brand - How Was The Trademark Born?

It all started with an idea in 2013 when the sisters graduated and started looking for artisans and raw materials to launch their fashion brand. In 2014, the two sisters which is the translation of the trademark Okhtein was launched, and this was one of their childhood dreams. Aya and Mounaz stated in an interview with the Grail Middle East  that fashion has always been a passion they both share. As little kids, the sisters were always interested in sketching and designing their clothes, buying plain ones, and transforming them with their vision through patchwork and accessories. The Okhtein trademark was born in Egypt and first registered in 2017 at the Egyptian trademark office. The company quickly established itself as a brand leader with its trademark style of elegant, modern designs. Today, OKHTEIN is one of the most well-known brands in the Middle East and has a protected trademark in the UAE, EU, USA, and Egypt.

The Leaders Behind The Successful Brand

OKHTEIN BRAND

Aya and Mounaz Abdelraouf are the brand leaders of OKHTEIN. Their educational backgrounds are complementary and play a key role in their success, whereby Aya majored in communication and media arts with digital arts and design, while Mounaz’s educational background is in art and marketing. Their styles are different but completely complement each other where Aya’s style an edgy classic Mounaz is Boho chic, and the blend of these styles is their beloved OKHTEIN brand for luxury bags.

They have been through many challenges and have succeeded in making their brand a success. Through their journey, they have learned a lot about what it takes to be successful business owners and brand ambassadors.

Here are the top tips the modest and inspiring leaders had to share publicly:

  1. All criticism is constructive. Have an open mind to push your brand forward.
  2. Stay calm throughout the entire experience so you can enjoy it and overcome any stress.
  3. When presenting, share your story like you’re speaking to a friend. Don’t get intimidated.
  4. Spread love and positivity
  5. Keep it real.
  6. Everything you do, do with love.
  7. Surround yourself with people who will only lift you higher.

Establishing The Trademark:

Just like all startups and businesses when they start, choosing the right trademark, name, and logo was not an easy task for the two sisters. They first started the trademark creation process by collating and combining names derived from their own. They then moved on to look for inspiration from established fashion brands such as Christian Dior, Givenchy, and Chanel but the dichotomy in the two sisters' aesthetic style and personalities was only translated and embodied when they chose OKHTEIN as their trademark and key brand. The name allows each sister to maintain her own identity while merging their styles, design, and ethos into one brand.

Why is Okhtein a Strong Trademark?

  1. The word Okhtein is a dictionary word known by anyone who speaks Arabic, making it a recognizable and familiar brand
  2. The word relates to sisterhood, a comforting homely place where people would love to remember
  3. The word relates to camaraderie where good memories are made, created, and longed for
  4. The word is synonymous with youth, growth, exploration, and fun!

The brand name created by the two sisters Aya and Mounaz Abdelraouf is very strong characteristics which has truly became a successful phenomenon. The sisters have successfully created a brand that empowers women and help them overcome challenges in their lives while feeling Unique confident and stylish.

The Effort Was Made To Protect Their Brand Trademark

While the two sisters are approachable designers with unique brands, when it comes to business, they have proven their savviness. The sisters have registered their trademarks since 2017 when they won the Vogue awards. They are active in maintaining and enforcing their trademark rights in Egypt and all the countries they operate. Their business acumen supersedes others in the fashion world who wait for a legal incident to instigate protection. Their dedication to the brand to each other as founders and to their clients has spearheaded their trademark protection efforts in multiple countries around the world, therefore preventing the dilution of their brand and allowing their clients to be confident when purchasing their unique art pieces.

Aya and Mounaz Abdelraouf - OKHTEIN

Brand Challenges and How They Overcome It

The challenges the Okhtein brand faces are synonymous with challenges faced by famous well-known fashion houses mainly relating to intellectual property protection. Trademark, design, copyright infringements, and counterfeiting are among the key pain points the Okhtein sisters face.  While these are annoying to see and take down, knockoffs are usually a sign of a successful recognizable brand. Therefore, ensuring the brand is properly protected in a conclusive, cost-effective and coherent matter is key to ensuring these knockoffs and nuances are easily taken care of. The UAE, USA, and Egypt have strong intellectual property laws which protect designers and brand owners in case of infringement.

Trademark and Brand Innovation

The sisters are an embodiment of hard work and understanding of their Unique selling prop and their target audience which are two key ingredients for a successful brand and business. In addition to that, the Okhtein trademark and its visionary leaders are avid innovators in terms of design, production, business models, marketing, and reaching their consumers. The sisters recently started a campaign centered around the idea of creating ASMR sounds from their product in collaboration with Swarovski and DJ Shunus. Some of these have been revealed, and others are in the making. Who knows where they will go next, NFTs and downloadable bags are one direction the innovators can go to.

OKHTEIN brand Egypt

It is inspiring and heartwarming to see such a successful brand from Egypt make it to the international scene especially this brand represents craftsmanship, heritage, aesthetics, tradition, modernism, culture, and family everything Egypt stands for. We are expecting so much from these two sisters and will keep an eye out for their success trajectory.

...
23-05-10

The Ultimate Guide to Creating a Strong Trademark

Read More
...
23-05-10

Understanding the Differences: Trade License vs. Trademark

Read More
...
23-05-10

Four Key IP Types Every Startup Should Protect

Read More
...
23-05-10

Who is Eligible to Own the Trademark for "Christmas"?

Read More
...
23-05-10

Why Trademarking Your Name or Logo Should Be Your New Year Goal

Read More
...
23-05-10

The Power of Brand Awareness: Smart Ways to Build It

Read More
...
23-05-10

Trademarking Family Names: Should You or Shouldn't You?

Read More
...
23-05-10

How to Renew Your Trademark in the European Union

Read More
...
23-05-10

How to Renew Your Trademark in the USA

Read More
...
23-05-10

How Do You Know Which Symbol is Right for Your Trademark?

Read More
...
23-05-10

Why is brand identity so important?

Read More
...
23-05-10

How to Create a Strong Brand Identity in 5 Simple Steps

Read More
...
23-05-10

Step 1: The Art of Understanding Your Audience, Value Proposition, and Competition

Read More
...
23-05-10

Step 2: Logo Design and Template Creation

Read More
...
23-05-10

Step 3: Mastering Social Media Language

Read More
...
23-05-10

Step 4: What Not to Do

Read More
...
23-05-10

Step 5: The Importance of Brand Identity Monitoring

Read More
...
23-05-10

What to Do if You Forgot to Renew Your Trademark

Read More
...
23-05-10

10 Essential Intellectual Property Strategies for Technology Startups

Read More
...
23-05-10

What Happens If I Don't Renew My Trademark?

Read More
...
23-05-10

How long does a trademark renewal last?

Read More
...
23-05-10

Filing for a Trademark Renewal: Simplified Instructions

Read More
...
23-05-10

How to Renew Your Trademark in the GCC

Read More
...
23-05-10

Steps to Protect Your Logo in the GCC

Read More
...
23-05-10

UAE Joins The Madrid Protocol

Read More
...
23-05-10

Four Key Ways to Safeguard Intellectual Property Data

Read More
...
23-05-10

Trademarks and Halloween: What You Need to Know

Read More
...
23-05-10

10 Key Reasons Why Trademark Registration is Crucial for Businesses

Read More
...
23-05-10

Establishing Thanksgiving as a Trademark

Read More
...
23-05-10

Innovations in Online Trademark Tools

Read More
...
23-05-10

Trademark Battle: TWG Tea Company Pte Ltd vs. Mariage Frères, Société Anonyme

Read More
...
23-05-10

Valentine's Trademarks: Love in Logos

Read More
...
23-05-10

Securing Your Trademark in the Metaverse: Essential Goods and Services to Register

Read More
...
23-05-10

Understanding Document Legalization for International Trademark Protection

Read More
...
23-05-10

Oracle v. Google: The Landmark Case Shaping Intellectual Property in the Tech Industry

Read More
...
23-05-10

The Power of Innovation and Branding in the Pet Food Industry

Read More
...
23-05-10

How do Federal, State, and International trademarks differ in the USA?

Read More
...
23-05-10

A Closer Look at Huda Beauty's Brand Strategy

Read More
...
23-05-10

From Egypt to the World: The Journey of Temraza in Global Fashion

Read More
...
23-05-10

Zoho Partners With Falak Investment to Empower Startups in Saudi Arabia

Read More
...
23-05-10

OKHTEIN: Sisters Leading the Way in Transforming Fashion with Egyptian Heritage

Read More
...
23-05-10

BONBELL: Revolutionizing Egypt's Foodtech Industry with Pre-seed Funding

Read More
...
23-05-10

Trademark vs. Service Mark: Explained

Read More
...
23-05-10

A Metaverse Success Story: Dubai Firm Everdrom Secures $10 Million in Funding

Read More
...
23-05-10

What Exactly is a Trademark and Why is it Important?

Read More
...
23-05-10

Navigating Intellectual Property Rights in the World Cup

Read More
...
23-05-10

The Essential Guide to Intellectual Property: Patents, Trademarks, Copyrights, and Trade Secrets

Read More
...
23-05-10

The First Robot Lawyer in US Courts

Read More
...
23-05-10

Can You Trademark a Dance Move?

Read More
...
23-05-10

How Disney's IP Strategy Built a Billion-Dollar Empire

Read More
...
23-05-10

Shielding Your Brand: The Definitive Handbook on Trademark Protection and Intellectual Property Safeguarding

Read More
...
23-05-10

What are the main elements of the STC brand in Saudi Arabia?

Read More
...
23-05-10

Unveiling the Mystique: The Elements Behind Mamzi Brand in Egypt

Read More
...
23-05-10

Unveiling The Power Behind Mcdonald's Golden Arches

Read More
...
23-05-10

Safeguarding Success: The Role of Trademark Protection in EITC's Brand Identity

Read More
...
23-05-10

Brand Awareness Campaign in KSA: SABIC's Approach to Sponsorship and CSR

Read More
...
23-05-10

How Did Juhayna Successfully Build Brand Awareness Among Restaurant Owners in Egypt?

Read More
...
23-05-30

How Almarai Leveraged Intellectual Property for a Competitive Edge

Read More
...
23-05-30

How did Rocket Lawyer use intellectual property to target entrepreneurs?

Read More
...
23-05-30

Integreight’s Intellectual Property Strategy: Securing Market Dominance in Egypt's Tech Industry

Read More
...
23-05-30

Cisco's Success in UAE: Building Brand Awareness in the Technology Sector

Read More
...
23-07-18

How 'Monopoly: Lifesized' Shows Trademark Licensing Success for Legacy Brands at BLE

Read More
...
23-07-18

Tesla Motors' Trademark Troubles: Navigating Unregistered Issues

Read More
...
24-08-23

Etisalat: How Intellectual Property Drives Innovation and Leadership in UAE Telecommunications

Read More
...
24-08-23

How Dunkin' Leveraged Intellectual Property to Strengthen Its Franchise Strategy in the USA

Read More
...
24-08-23

How Casper's Trademark Registration Fueled Its Rise in the Competitive Mattress Market

Read More
...
24-08-23

How Roku’s Trademark Strategy Drives Success in the Streaming Market

Read More
...
24-08-23

How Microsoft Uses Trademark Registration to Dominate the Tech Industry

Read More
mouse

Curious to learn more?

Let's chat! Our team of experts are here to answer any questions you have, whether it is about licensing our technology or learning about the local trademark process.

Email us License our tech Set up a meeting