How to create a Brand Identity?
23-05-10
A strong brand identity doesn't happen overnight. You can't just pick a few colors and make a logo. You need to approach your design strategically. This requires deep thinking, a team with solid communication and design skills, and an intimate understanding of your trademark.
The good news is that while this may seem hard, it doesn't have to be. With the right guidance, you can move through the process effectively and produce a truly great brand identity (trademark).
In this article, you will know the effective steps you need to follow to create a brand identity and a strong trademark in the process.
To create a brand identity, you need to follow five steps:
-Step 1 - Research your audience, value proposition, and competition in order to come up with your brand
-Step 2 - Design the logo and a template for it.
-Step 3 - Incorporate language that you can use to connect, advertise and impersonate on social media
-Step 4 - Know what to avoid
-Step 5 - Monitor your brand to maintain its brand identity.
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