Protecting Your Brand: Why Are you putting your brand at risk?23-05-10
Protecting Your Brand: Why Are you putting your brand at risk?
All entrepreneurs dream of being as well-known as Nike, Coca-Cola, or Louis Vuitton. Nike has been successful in protecting its "Swoosh" trademark, which is recognized around the world. The company has filed numerous lawsuits against competitors who have attempted to use similar logos and has successfully prevented them from doing so. This has helped Nike maintain its brand recognition and protect its market share.
As an entrepreneur and a business owner, building a strong brand identity is crucial to the success of your business and should be one of your top priorities. Your brand is the face of your business and the way it is perceived by the public can shape its reputation. It is essential to take steps to protect your brand and reputation from threats that can damage your business, such as trademark infringement, intellectual property not being registered, and negative feedback. Many celebrities and known figures have succeeded in registering their names and brands as a trademark such as, Beyonce´, Taylor Swift, Rihanna, Victoria Beckham, Justin Bieber, Bruce Springsteen, Katy Perry, Kylie Jenner, and more.
In this article, I will discuss the importance of protecting your brand and provide tips on how to safeguard your business from harm.
Understanding Brand Identity and its Importance
Brand identity is the way your business is perceived by the public. It is the combination of your business name, logo, tagline, and other visual elements that make up your brand. A strong brand identity can help your business stand out in the market and attract customers. It is important to build a strong brand identity that reflects your business's values, mission, and goals. This can be achieved by creating a unique logo and all visual elements that distinguish your business from others. Also, a company's mission, brand value proposition, long-term objectives, market position, and relevance to the values and interests of the target audience are the foundations of brand identity and its components. These fundamental aspects describe the company's communication goals during the branding process. In the meantime, a brand identity explains how these fundamental aspects are conveyed. So, a brand is not a logo or a product, or a promise, it is the collective impact of your company’s reputation and perception in the minds of your consumers. You are working hard to make a difference and create a famous and well-known brand, so make sure you absorb all the information, it will take some time to implement your vision, but we are sure you will get there.
Big companies started as a startup and grew their brand identity, such as Tesla. Tesla has successfully protected its trademark for its distinctive logo and brand name. The company has also taken legal action against companies that have attempted to use similar marks, including a lawsuit against a startup called "Teslab" that was eventually settled out of court. Nikola Corp. dropped its $2 billion patent infringement lawsuit against Tesla Inc., effectively ending the nearly four-year-old case between the two companies. Therefore, made Tesla a more successful company with a big reputation.
The Role of Entrepreneurs in Protecting Their Brand
As an entrepreneur, it is your responsibility to protect your brand from threats that can damage your business's reputation. This can be achieved by taking proactive measures to safeguard your brand from trademark infringement, negative feedback, and other threats. It is essential to monitor your brand's reputation regularly and take action to address any issues that arise. By being proactive in protecting your brand, you can take the step to protect your brand by registering its trademark.
One of the most distinguished female entrepreneurs is Ghizlan Guenez, who founded the first global online destination for luxury modest fashion. The Modist continues to operate out of Dubai and London and ships to over 120 countries. It aims to cater to an underserved market of women of all belief systems, ages, and ethnicities who want to dress stylishly but quietly. Guenez is the leading light of women's empowerment and the female gaze, being the first to enter the expanding market. Therefore, Ghizlan Guenez has protected her brand to protect her reputation and all negative feedback or any infringement, which helped her in success.
Building a Strong Brand Identity
Building a strong brand identity is the foundation of protecting your brand. This can be achieved by creating a unique logo, tagline, and visual elements that distinguish your business from It is also crucial to establish a consistent brand voice and tone that aligns with your brand identity. By building a strong base, you can create a clear and recognizable image of your business that resonates with your target audience.
A strong brand identity doesn’t happen overnight. You can’t just pick a few colors and make a logo. You need to approach your design strategically. This requires deep thinking, a team with strong communication and design skills, and an intimate understanding of your trademark. The good news is that while this may seem difficult, it doesn’t have to be. With the right guidance, you can move through the process effectively and produce a truly great brand identity (trademark).
To create a brand identity, you need to follow five steps:
- Step 1 - Research your audience, value proposition, and competition to come up with your brand
- Step 2 - Design the logo and a template for it.
- Step 3 - Incorporate language that you can use to connect, advertise and impersonate on social media
- Step 4 - Know what to avoid
- Step 5 - Monitor your brand to maintain its brand identity.
Peloton, a fitness startup, has successfully protected its trademark for its distinctive logo and brand name. By doing so, the company has prevented others from using similar marks in the fitness industry and maintains its position as a leading provider of at-home fitness equipment and classes.
What is an Intellectual Property?
Intellectual property (IP) is a type of legal protection that is granted to the creators of original works. These works can be inventions, literary or artistic works, symbols, or designs. IP rights are allowed to the creators to prevent others from using their works without permission. There are different types of IP rights, including patents, trademarks, copyrights, and trade secrets. As an entrepreneur, it is essential to understand the importance of protecting your IP. You have put a lot of time, effort, and money into creating your products or services, and it is only fair that you can reap the benefits of your hard work. By obtaining IP protection, you can prevent others from using your ideas or creations without your permission. In addition, Intellectual Property (IP) is often one of the most valuable assets for early-stage ventures, but that does not get much attention until an investor or partner initiates DD due diligence. IP ownership issues can and should be addressed at the outset by establishing proper procedures. Fixing issues after the fact is expensive.
Paige Madison Bueckers is one of the best and most popular women’s college basketball players. Bueckers is the only freshman in history to have won the AP, Naismith, and Wooden Player of the Year awards. Paige is now getting in on the Intellectual property rights to trademark anything such as the name, image, and likeness trend. The trademark will apply to athletic apparel, as the trademark application states, “namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms.” In addition, Paige Bueckers has filed a trademark application for her nickname: “PAIGE BUCKETS”. The filing was made on July 13th, just days after she won the ESPY for best college athlete in women's sports.
What is a Trademark?
A trademark is a type of IP right that is granted to the owners of distinctive names, designs, symbols, or logos. It is used to distinguish the products or services of one business from those of another. A registered trademark provides the owner with exclusive rights to use the mark in connection with the products or services listed in the registration.
It is crucial to register your trademark to protect your brand from infringement. If someone else uses your trademark without your permission, it can result in confusion among consumers, damage to your reputation, and loss of revenue. By registering your trademark, you can prevent others from using a similar mark for similar products or services.
Your brand or trademark is how your customers know your company and your products or services, whether it is through your domain name, social media handles, the music you created and play that is associated with you, or through your colors. Brands are protected by trademark law and are among the most valuable assets of a new venture. Unlike other forms of IP trademark rights are automatically for the company once developed and used and do not have to be assigned.
What entrepreneurs need to pay attention to that the trademark should be:
- Distinctive enough that you can be its exclusive owner,
- Unique nobody else is already using anything confusingly similar.
- Controlled be sure the company owns and controls all the domain names and social media accounts
What is a business name?
Your business name is one of the first things potential customers notice about your company. It connects your customers to your products or services. With a good business or trade name, your business is one step closer to being successful. A business name is your business’s legal name. It is the official name of the person or entity that owns a company. It’s the name you use on your government forms and business paperwork
- Before you start operating, you must register a business name if you are trading under a name that is not your own.
- You cannot register a business name that is identical or too similar to the registered name
- Registering a business name does not stop someone who has registered the name as a trademark from using it.
Therefore, when it comes to what you call your company, you need to know whether it’s more beneficial to use your business name or trade name.
Is the Trade name the same as Business name?
A business will have both a legal business name and a trade name. The legal one appears on legal documents and government forms. On the other hand, a trade name generally appears on advertisements and signs.
Therefore, you need to know before advantages and disadvantages of Trade names.
Advantages of getting a trade name:
- Can be inexpensive to register a trade name
- Gives your business more credibility
- Helps differentiate brands if you have a variety of products
- Allows you to further clarify your business’s purpose
Disadvantages of getting a trade name:
- No exclusive rights to the name unless you register for a trademark
- Potential extensive application procedures
- Only valid in the jurisdiction you filed in
Trademark vs business name vs brand
In daily communication, the terms "brand name" and "trademark" are used considered synonymous. The difference between a brand name and a trademark, however, is in their purpose. A brand name can be a company name or the name given to a specific product or service. It is what the company uses to represent its goods and services, and it is what consumers use to refer back to the source of these goods and services. A trademark is a form of intellectual property that protects a brand. A trademark can provide brand name protection that it would not otherwise have. On the other hand, A business name is that is used to identify a business, not a product or service. Otherwise, it could be the legal entity that owns the business.
This legal entity can be:
- A person, who is described as a sole trader
- some people, described as being in partnership
- A company will usually have the words 'Pty Limited' at the end of its name.
A brand does have a unique feature and this indicates a company's products. The name of a company differentiates it from other businesses on the market. A brand name distinguishes one company's products from those of another in the market.
Understanding Trademark and Intellectual Property Protection
Trademark and intellectual property protection is key to safeguarding your brand. Trademark protection refers to the legal protection of your business name, logo, and other visual elements that make up your brand. Intellectual property protection refers to the legal protection of your business's ideas, inventions, and other intangible assets. Both trademark and intellectual property protection are essential to protecting your brand from infringement and other threats.
Many football players who are familiar with intellectual property have registered trademarks to profit from their celebrity. Customers of sports apparel and equipment would not confuse Lionel Messi's logo with that of Spanish cycling gear manufacturer MASSI, according to a recent EU court decision. Messi has one of the most extensive portfolios of any leading player, with 76 registered marks, primarily for his name, logo, and signature. In addition, Neymar Jr has also been active in trademark registration, with over 50 registrations covering his name and logo.
The Importance of Trademark Registration
Trademark registration is an essential step in protecting your brand. By registering your trademarks, you can legally secure your business name, logo, and other visual elements that make up your brand. This can prevent others from using your trademarks without your permission and infringing on your brand. It is also crucial to conduct regular trademark searches to monitor for potential infringements and take action to address any issues that arise.
If you don't register your trademark, then someone else can, which promptly puts your business and any product or service you have developed and marketed at risk. Securing your brand by obtaining a registered trademark protects your venture and empowers you with tools to prevent others from using identical or similar signs piggy backing off of the success of your business. In some instances, if you do not protect your trademark through registration, you may find yourself in a position where you cannot expand geographically or product line, therefore, hindering your growth.
Who doesn’t know Beyonce, the famous American singer, songwriter, actress, and dancer? Beyoncé has created her brand as an artist and actress as one of the century's most influential women. She has a huge trademark profile to protect her many undertakings. Her first trademark filing for "BEYONCÉ" was in 2000, but it did not register until 2004. Her name is protected by the trademark in association with clothing, posters, and performances. She has since filed trademark applications for several perfume brands, her fans' nickname (BEYHIVE), her daughter's name, and others.
The Risks of Unregistered Trademarks and Brand Infringement
Unregistered trademarks are vulnerable to infringement and other threats, damaging your business's reputation. If your trademarks are not registered, others can use them without your permission and infringe on your brand. This can result in lost sales, negative feedback, and other consequences that can harm your business. By registering your trademarks and monitoring for potential infringements, you can protect your brand and safeguard your business's reputation.
How to Protect Your Business and Brand from Infringements
Protecting your business and brand from infringements can be achieved by taking proactive measures to monitor for potential threats and take action to address them. This can include conducting regular trademark searches to monitor for potential infringements, sending cease and desist letters to infringers, and pursuing legal action if necessary. By being proactive in protecting your brand, you can create a distinctive trademark, acquire your private property online, get copyright and trademark ownership in advance, and monitor mentions of your brand online.
For example, Huda Kattan, the founder of Huda Beauty cosmetics, was accused of trademark infringements. The company was criticized in 2017 for possibly copying a diverse range of foundation colors from Fenty Beauty. However, these allegations were disproved after very loyal brand customers proved that Huda had been working on her Faux Filter brand, which emphasizes the importance of inclusion by providing up to 30 shades of color for a foundation.
Intellectual Property Violation and Solutions
Intellectual property infringement is a serious threat to your brand's longevity. It can occur in many forms, including trademark infringement, copyright infringement, and patent infringement. If someone uses your IP without your permission, it can result in lost revenue, damaging your reputation, and confusion among consumers.
To protect your brand from IP infringement, you need to take proactive measures. This includes registering your trademarks and copyrights, monitoring your brand's online presence, and taking legal action against infringers. You should also educate your employees on the importance of IP protection and implement security measures to safeguard your business's data and customer information.
How to Trademark Your Business Brand Name
Trademarking your business brand name is an essential step in protecting your brand. To trademark your brand name, you must conduct a trademark search to ensure it is available for registration. You must then file a trademark application with the United States Patent and Trademark Office (USPTO). The application must include a description of your brand name and logo, and the goods and services associated with your brand. Once your trademark is registered, you can legally protect your brand from infringement and other threats.
Conclusion: Why is an Unregistered Trademark Risky and Why is it Important to Protect it
In conclusion, the security of your brand is essential for the achievement of your business. A strong brand identity can attract customers and help your business stand out in the market. However, if your brand is not protected, it can be vulnerable to threats that can damage your business. By investing in protecting your brand and registering your trademark, you can safeguard your business and ensure its long-term success. Trademark and intellectual property protection are essential to protecting your brand from infringement and other threats. By registering your trademarks and monitoring for potential infringements, you can protect your brand and defense your business. You will need to register your trademark along the way, which may be your logo, slogan, name, icon, or mascot. Once you want to, reach out to us at easy-trademarks.com, and we would love to join you on your brand journey.